In 2012 Danni Alves Braithwaite founded SOMEWHERE to create a home for the kind of labels she loves. Fresh, new brands that are innovative and desirable, with an emphasis on craftsmanship and quality.

SOMEWHERE is female owned and led and devoted to sustainable ways of creating commercial success. For us it’s all about finding brands that we feel passionate about – brands that we can feel proud to bring to our strong, active client base which includes all the leading online, department stores and multi-brand boutiques.

Our brand-directed consultancy service can take care of your brand development, market entry, range planning, trade show planning, retail training and after-sales management. Our expert team will create a fully tailored approach to helping your brand expand and flourish.

A former commercial steam press laundry, housed over two floors, our 250 sqm showroom is located in the heart of South London. We’ve transformed the building into a beautiful airy, industrial space that perfectly reflects the playful aesthetics and contemporary designs of our brands and from here we’ve launched aspirational labels like Baum and Pferdgarten and Stine Goya into the UK and Irish markets.

SOMEWHERE is known throughout the industry for having an instinct for sourcing the most exciting new brands from around the world. Each one eclectic and unique, but all of them unified by their craftsmanship, modern femininity and playful attitude.